I build digital experiences
where engineering logic
meets human empathy.

My journey into design wasn't conventional—it started in engineering. Back in 2016, I was writing frontend code at Shift Enterprises, but I quickly realized my true obsession wasn't just building interfaces; it was designing the underlying logic of how people interact with them. That realization pushed me to pivot entirely into UI design.

By 2018, armed with a Computer Science degree, I joined Datalink as a UX/UI Designer. Having an engineering background gave me a unique lens: I understood the technical constraints, which allowed me to push the boundaries of what was possible across complex mobile apps and expansive web platforms.

In 2019, I took a leap and relocated to Dubai to join Life Smile, a fast-paced e-commerce startup. As a Product Designer, I had the autonomy to shape their digital ecosystem from the ground up. I designed end-to-end experiences—from consumer-facing apps to internal dashboards and scalable design systems—ultimately helping them elevate their mission of delivering premium cookware to a global audience.

Today, I'm based in Dubai, currently pushing boundaries as a Product Designer at Tradeling. My focus remains the same: turning complex, ambitious ideas into elegant, shipped products.